Human Brochure

May 22, 2014

The Human Brochure is a  living breathing travel brochure, created by real humans - humans, just like me!

It is a world first tourism advocacy campaign aimed to increase the volume and sentiment of social chatter about Canberra, Australia as well as to build a community of advocates and increase visitation to Australia's captal city.

Canberra suffers with the unfortunate reputation of being boring, uncool and full of stuffy politicans. I wrote a post about the process of CoolifyingCanberra a while back, so I think this is a great campaign to highlight and champion all that Canberra has to offer.

Tourism body, Visit Canberra, first launched the campaign in 2013 with the first chapter seeing 500 social media savvy humans selected from all over Australia to come and experience Canberra first hand.

In 2014, 101 local humans have been chosen to explore what's on offer in their own backyard and share the experiences through social media, filling the next chapter of the human brochure with authentic and local travel recommendations. Because what is better than a local's recommendation, right?

More than 1100 applied for the chance to become one of the chosen humans. Somehow I was selected to be part of the 101 and share my perspective. Along with 100 other Canberrans, I will receive social media training and attend special discovery events to boost my knowledge (and social media feeds) of the capital.

Toward the end of the year I get to invite Tweeny Traveler and Big Roo along with interstate guests to share a ''VIP Canberra experience''.

All of my experiences and those of the other 100 humans will be streamed on and I will be sharing my personal journey through this very blog, Twitter and
Instagram - #humanbrochure.
Let me know if there is anything you want to know about Canberra and how cool it is!.